With the increase in the use of the Internet and new digital technologies, consumer behavior has changed, which has led companies to adapt and rethink their traditional marketing strategy in order to be able to offer an optimal customer experience. Digital marketing offers companies a multitude of possibilities to reach their target audience, increase their notoriety, stimulate their growth, and improve their competitiveness. In this article, we’ll explore why digital marketing is important to businesses and how it can help them achieve their business goals.
What is digital marketing?
Digital marketing is a form of marketing that uses digital channels and methods to promote the products and/or services of a brand or a company.
Digital marketing uses new technologies (computers, smartphones, tablets, social networks, etc.) to communicate online with consumers through e-mails, search engine optimization (SEO), online advertising, and social networks, for example.
Appearing in the 90s with the rise of the internet and the popularization of personal computers, digital marketing has evolved to become, today, a key element for companies seeking to remain competitive and grow in an increasingly digital world.
You should also read: Digital Marketing: what it Is and how it works
What are the benefits of digital marketing for a business?
In a world where technological innovation is very present and digital transformation is inevitable, digital marketing has become an essential element for the success of companies of all sizes. Digital marketing offers many advantages to start-ups, SMEs, and multinationals.
Digital marketing helps reduce costs
Due to their dematerialization, digital channels often represent lower costs than traditional channels, which allows companies to reduce their marketing costs while communicating effectively online to a targeted audience.
Digital marketing improves the customer experience
Using available digital marketing tools, businesses can then personalize messages for each potential customer based on their preferences and buying behavior. In other words, the digitalization of companies makes it possible to provide a more personalized and faster customer experience than traditional marketing.
Digital marketing enables geographic expansion
Digitization, new technologies, and digital marketing now allow companies of all sizes to extend their geographic reach globally 24/7. This opening to the world market translates into a potential increase in turnover without resorting to the opening of physical stores, which are very expensive.
Digital marketing helps create a strong and consistent brand image
By integrating a content strategy into its digital marketing, the company will have the opportunity to build an online community and therefore create a strong and coherent brand image directly with its target audience.
The creation and dissemination of regular content (photos, videos, blog articles, etc.) relevant and useful to its target audience will then aim to strengthen its credibility, and its notoriety and will therefore at the same time allow it to develop its sales in the long term.
You can also read: 5 Benefits Of Digital Marketing For SMEs’ Growth & Development
Why integrate video into your digital marketing strategy?
Video is increasingly seen as an essential tool for a successful digital marketing strategy. Integrating video into your digital marketing strategy has many advantages.
Video to attract attention and build a strong brand image
Thanks to this original and captivating medium, your company will be able to attract the attention of potential customers via social networks.
By regularly posting short videos on the networks, your company will develop a community, credibility, and therefore notoriety and a strong brand image to highlight your know-how and your expertise.
But social networks are only the first step in your sales funnel in digital marketing strategy. The goal is to redirect the prospect to your website to generate traffic and try to convert prospects into customers.
Video improves the SEO of your website
Once the prospect is on your website, the goal will be to maintain their interest for as long as possible to reduce your bounce rate, improve the referencing of your site on Google, and of course try to convince your prospect to use your products or your service.
And that’s good, the video allows us to deliver a maximum of information in a simple, fast, and efficient way. So video ticks all the boxes to help you achieve your business and image goals.
Video increases conversion rate and turnover
Now that you have generated qualified traffic on your website, the objective will be to convert prospects into customers. And to do so, we strongly recommend adding people to your videos.
We think in particular of the video testimonials of satisfied customers who will encourage, despite themselves, prospects who are still hesitant to make the purchase.
Tutorial videos can also help prospects better understand your products and/or services by showing how they work or are used.
Or even videos that integrate your staff by establishing a more personal connection with your prospects/customers through video, digital marketing will allow you to increase your conversion rate (and therefore your turnover) by encouraging prospects to act.
To sum up, digital marketing makes it possible to reduce costs, improve the customer experience, and open up to an internationalized market while creating a strong and coherent image with its target. Video, on the other hand, can attract attention, improve your SEO and increase your conversion rate. Integrating video into your digital marketing strategy, therefore, seems essential.
Ultimately, digital marketing (and digitalization in general) has become a must for companies that want to stay competitive in a world where new technologies and technological innovations are constantly evolving.
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We really hope that these few lines have helped you to see more clearly the importance of digital marketing for a business. And if you need help with your digital marketing strategy, OMT Lahore is the digital marketing agency in Lahore you can rely on to do so. Contact Us