Website Conversion: Web Design is an area that should be favored in all business sectors. These days, any company wants to be present online. However, the investment will only pay off if the site effectively increases its business opportunities and generates sales.
Admittedly, receiving visitors is important. However, the way to be able to communicate with them, making them advance in the purchase journey, is to convert them into potential customers. For that reason, it is important to have a conversion and lead-generation-oriented website.
In this article, we give you 9 effective tips to improve your website design and ensure a return on your investment.
9 Tips to Increase Website Conversion and Generate Sales
1. Clear and direct communication
When searching online, people look for quick and direct answers. So, when planning your Web Design work, pay particular attention to the front page of your website. Clearly communicate your solutions and avoid large blocks of text.
Be concise on the homepage and leave more specific and dense information for other pages on the site or for rich materials. Here, it is important to create a simple approach that does not tire the visitor.
2. Intuitive Web Design
Feeling lost when browsing your site is half the road for visitors to give up. A good website should have an intuitive structure that easily routes them through menus, buttons, and links.
3. Appealing Web Design
The visuals usually do very well. Bet on videos, images, info-graphics, and other appealing means to catch the attention of internet users. More than programming, Web Design is also an art. If you present the visitor with all the content in plain text form, you will be tiring him at first glance.
4. Quality content
To get a website oriented towards conversion and sale, you cannot just focus on the web designer’s work. Remember that content is the foundation of an Inbound Marketing strategy.
Plan the information you want to convey and define a content structure. Then produce content designed for your personas, optimized for SEO and that responds to the needs of your leads in the various phases of the buying journey.
5. Short forms
An Inbound Marketing-oriented website, which seeks to convert visitors into leads, must have contact forms. Thus, you will be able to obtain the personal information of those who visit you, feeding your database.
Don’t do well on the questionnaires. The visitor’s name and email are essential. Otherwise, ask only the essentials to prevent people from giving up before you start filling them out. If they seem longer then they should eliminate the less important questions.
6. In a CTA, details count!
In addition to conversion forms, calls-to-action are also essential in websites prepared for Inbound Marketing. Therefore, the work of Web Design indisputably goes through these elements.
Learn the basic techniques for creating a good CTA:
· Color – Usually, what works best for CTA is to use a color that contrasts with the rest of the page, to make it stand out. You can create A/B tests and study which tone attracts the most attention from internet users.
· Text – It should inform the visitor about what he will get when he clicks on the button. Avoid generic texts like “Click here” and opt for specific content. “Download ebook” is an example of a good copy for CTA.
· Location – Try varying the position of the CTA on your page. What matters is to see which of the locations incites the most to action. Your goal is to get people to click and advance on the buying journey.
7. Responsive design
It is imperative to have your website ready for mobile as more and more people access the internet from mobile devices. If you don’t, in addition to giving an unprofessional image, it forces visitors to zoom in to read the content on their smartphone. The most likely is that they give up, causing you to lose business opportunities.
8. Fast loading
Your site should load, at most, in 3 seconds. More than 50% of visitors drop out when the waiting time is longer. Therefore, this aspect is something that should be taken into account by Web Design professionals.
9. Focus on conversion
At decisive moments for conversion, it should not provide any distractions. In the shopping cart, for example, avoid using social media sharing links or buttons. Often, after clicking, visitors do not return to the page they were on.
For your website to generate leads, it must receive visits. If this is your difficulty, it is urgent to bet on an Inbound Marketing strategy to attract those who need your solutions. Once the visits are guaranteed, you must bet on the conversion.
Your company doesn’t have a website yet? Or what has not resulted in the results you wanted? Know that at OMT we have a team of web designers capable of optimizing and creating websites oriented towards conversion and sale.
We invite you to do a free evaluation of your company’s Digital Marketing, without any commitment. Your website will be the focus of our attention! Communicate